Y Equipment Services (YES) is a leading provider
of safe and reliable aluminium scaffolding rental
solutions for industrial and commercial projects.
With 22+ warehouses across India, YES serves
sectors ranging from construction & infrastructure to events and industrial maintenance.
Despite a premium portfolio, the client faced
challenges in generating high-quality inbound
leads at a sustainable cost.
Website, keyword mapping, competitive and local SEO audit
High-intent content flow, improved UX, and end-to-end conversion tracking.
City-focused keyword targeting, local content, and GMB profile optimization.
Refined Google & Meta
campaigns
leveraging
SEO insights for
better ROI.
Increase in organic traffic
in the first quarter
CPL reduced by 60%
to 350–400.
Monthly inbound leads
increased by ~60%.
Top 3 SERP rankings for high-intent keywords like
“Aluminium scaffolding for rent” and city-specific searches.
Localized SEO and content-first
strategies accelerate B2B lead
generation.
Conversion-focused website
design is critical for
reducing CAC.
Integrated tracking and
analytics enable scalable,
data-driven marketing
