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Driving Stockist Acquisition for a
Leading Pharma Manufacturer

OSLO HQ | B2B Marketing & Lead Generation

Client Overview

A leading generic pharmaceutical manufacturer in India, catering to small hospitals,
stockists, distributors, and new entrepreneurs in the pharma space

The company aimed to expand its stockist network across India, focusing on
regions where no distributors were already present.

Business Challenges

Before partnering with OSLO HQ, the client faced

  • Poor inbound lead flow and low-quality stockist inquiries
  • High lead cost and poor conversion of leads to active stockists.
  • Limited regional targeting, resulting in irrelevant leads.
  • Weak web presence and low-performing ad creatives.
  • No conversion tracking or remarketing setup for optimization.

OSLO HQ’s Strategic Approach

OSLO HQ implemented a multi-layered digital growth strategy

Meta Ads Optimization & Scaling:

  • Refined targeting for
    stockists, distributors, and
    new pharma
    entrepreneurs.
  • Regional creatives in local
    languages to boost
    relevance and response.

Conversion Tracking & Remarketing

  • Implemented website
    conversion tracking for
    lead flow measurement.
  •  Activated remarketing
    campaigns to engage
    high-intent visitors

Campaign
Segmentation

  • Location-specific
    campaigns for regions
    without existing
    distributors.
  •  Messaging variations for
    stockists and small
    hospitals

Results Achieved

Inbound Lead Flow Growth (%)

Cost Per Lead Reduction (%)

Lead-to-Stockist Conversion (%)

42%

Increase in inbound
lead flow.

37% 

reduction in
Cost Per Lead.

21%

improvement in conversion
of leads to active stockists.

Key Takeaways

Through targeted campaigns, local language creatives, and precise conversion tracking, OSLO HQ
was able to increase high-quality leads, reduce acquisition costs, and improve conversion
rates—building a scalable stockist acquisition model for the client