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Qualified Demand Engine for Magic Billion

OSLO HQ | B2B Marketing & Lead Generation

The Challenge

Magic Billion, a global talent mobility company placing Indian youth in Europe, the US, Canada, and Australia, faced a scaling challenge. Despite strong demand, counsellors were overwhelmed with unqualified leads, slow response times, and rising acquisition costs.

The Solution

OSLO HQ built a Qualified Demand Engine designed to streamline lead flow and improve conversions:

  • Lead Qualification Engine that routed only sales-ready profiles to counsellors.
  • Always-on engagement with Salesforce + WhatsApp + chatbot integration.
  • Conversion content library mapped to each stage of the funnel to lift close rates.

How It Works

Journey design: awareness → application → interview → visa → onboarding → referral.

Stage-specific campaigns: content + offers tailored to each step.

Marketing tech + live dashboard: instant insights, automated nudges, and active lead management.

The Impact

  • 3X increase in lead flow at 47% lower CPL.
  • Instant first response time (down from 3 days).
  • 2× higher qualification rate.
  • 27% smaller calling team needed.
  • 67% reduction in martech recurring costs.

More qualified demand. Faster conversions. Lower cost.