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Mobil Miles Launch & Adoption Engine
for ExxonMobil

OSLO HQ | B2B Marketing & Lead Generation

The Challenge

ExxonMobil wanted to drive adoption of its new Mobil Miles mechanic loyalty program across India. The challenge was twofold: creating buzz at launch and ensuring mechanics could easily understand, trust, and use the program in multiple languages.

The Solution

OSLO HQ designed a full launch and adoption engine combining excitement with clarity:

  • Hype launch film to spark attention and curiosity.
  • Multilingual explainer series (5 regional languages) simplifying earning & redemption.
  • Motion-graphics visual system to make every step clear and repeatable.

How It Works

Script-to-screen pipeline: storyboard → casting → shoot → edit.

Language localization: professional dubbing in 5 languages.

Polish & clarity: motion graphics to remove ambiguity and build confidence.

The Impact

  • Seamless understanding of the program for mechanics nationwide.
  • Greater trust & participation at grassroots workshops.
  • Faster onboarding & adoption of Mobil Miles across India.
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Hype + clarity, delivered in 5 languages — so more mechanics sign up and actually use the program.