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Zeapl Rewards – Product Launch Kit

OSLO HQ | B2B Marketing & Lead Generation

The Challenge

Zeapl.ai, a Meta Business Partner for WhatsApp API, was preparing to launch its new Zeapl Rewards product. The challenge: create a compelling story, consistent brand system, and ready-to-use sales kit that would drive awareness, adoption, and conversions from day one.

The Solution

OSLO HQ built a complete launch engine covering:

  • Positioning & messaging to define value props and overcome objections.
  • Product sub-brand & design system for consistent market identity.
  • Launch landing page with clear CTAs and analytics setup.
  • Explainer film + cutdowns tailored for both paid and organic channels.
  • Sales enablement toolkit with pitch deck, one-pagers, FAQs, and battlecards.
  • Campaign creatives across social, display, and email.

How It Works

Discovery & definition: stakeholder workshops, feature-to-benefit mapping.

Production pipeline: storyboard → design → copy → video → web build.

Go-live orchestration: channel plan, UTM/GA4/Pixel setup, CRM integration.

Iterate & optimize: real-time dashboards and weekly sprints.

The Impact

  • Sharper story answering “why Zeapl Rewards, why now.”
  • Consistent assets across sales, web, and campaigns.
  • Faster adoption through frictionless explainers and sign-ups.
  • Quicker sales cycles with ready-to-use enablement material.

An end-to-end launch kit that creates awareness, drives trials, and equips sales from day one.