In B2B sales, the most common question every company asks is, “Where can I get B2B leads?” 
The truth is, finding the right leads isn’t about quantity—it’s about quality. You don’t need hundreds of contacts; you need a handful of decision-makers who are genuinely interested in your solution. 

According to HubSpot, 61% of marketers say lead generation is their biggest challenge, and for B2B, the cost of a low-quality lead is even higher. If your pipeline is full of uninterested prospects, your sales team will waste time and resources. 

At OSLO HQ, we’ve spent over 15 years helping B2B companies across industries like manufacturing, IT services, SaaS, and logistics build reliable systems for getting high-quality leads that convert into business opportunities. 

What Makes a Good B2B Lead? 

Before answering “where,” it’s important to define what makes a lead valuable:

• ✅ They have decision-making authority or influence. 

• ✅ They face a clear problem your solution solves. 

• ✅ They have budget and timeline clarity. 

• ✅ Their intent matches your offering’s value and complexity. 

High-quality B2B leads aren’t just curious; they’re committed to solving a real challenge. 

6 Proven Places to Get B2B Leads 

1. LinkedIn – The #1 B2B Lead Source 

LinkedIn isn’t just for networking; it’s the most powerful B2B lead generation channel. 
Use it for:

• Targeting decision-makers by job title, industry, or location 

• Running LinkedIn Ads for precision outreach 

• Sharing thought leadership content that attracts inbound leads 

2. Account-Based Marketing (ABM) 

Instead of casting a wide net, ABM helps you focus on specific high-value accounts. 
With ABM, you can:

• Identify intent-driven accounts. 

• Build personalized email & ad campaigns. 

• Align content with each stage of the buying journey. 

87% of B2B marketers say ABM outperforms all other marketing investments. 

3. Content Marketing & SEO 

Decision-makers don’t search for vendors; they search for solutions. 
That’s why content is a lead magnet. 
We help clients create: 

• Industry insights and case studies 

• In-depth guides and white papers 

• Buyer comparison checklists 

This attracts organic inbound leads who are already problem-aware and solution-hunting. 

4. Email Marketing & Automation 

Cold email is dead, but smart email nurturing works. 

• Build segmented lists by industry or role. 

• Send educational drip campaigns. 

• Score leads based on behavior (opens, clicks, and downloads). 

With automation, only sales-ready leads reach your reps. 

5. Events, Webinars & Networking 

In B2B, relationships close deals. 

• Host webinars to demonstrate expertise. 

• Join industry trade shows & conferences. 

• Use virtual events for global reach. 

These build trust and credibility, which directly drives lead quality. 

6. Strategic Partnerships & Referrals 

One overlooked lead source? Partnerships. 
Collaborating with complementary businesses can open doors to pre-qualified leads who already trust your partner. 

Bonus: Align Sales & Marketing for Better Leads 

If marketing is chasing MQLs and sales is chasing revenue, misalignment kills results. 
The solution? Shared goals like 

• Sales-accepted leads (SALs) 

• Time-to-first-call 

• Revenue influenced 

When both teams align, lead quality improves, and pipelines grow stronger. 

Final Thoughts 

So, where can you get B2B leads? 
The answer: LinkedIn, ABM, content, automation, events, and partnerships. But more importantly, you need a system that qualifies leads before they ever reach sales. 

At OSLO HQ, we don’t just help you “get leads” we help you build a repeatable, scalable B2B lead generation system that delivers real opportunities.