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Qualified Demand Engine for Magic Billion

OSLO HQ | B2B Marketing & Lead Generation

The Challenge

India’s World, a global foreign-affairs publication, was launching its digital-first platform with an India-anchored perspective for global readers. The challenge was to build not just a website, but a complete subscriber engine — from positioning and checkout to editorial growth and renewals.

The Solution

OSLO HQ built a launch and subscriber activation system covering:

  • Positioning & launch narrative that answered “why India’s World, why now.”
  • Subscription funnel with clear plans, paywall messaging, and a founding offer.
  • Website tune-up for speed, SEO, and reliability.
  • Analytics & attribution stack (GA4, GSC, Pixels, UTM framework) with dashboards.
  • Email system including newsletters, onboarding, renewals, and cart-abandon nudges.
  • Creative & outreach toolkit for social teasers, issue promos, think tanks, and policy communities.

How It Works

Audience mapping: diplomats, policy pros, students, diaspora.

Build & QA: paywall integration, payment gateway, and performance hardening.

Editorial + growth calendar: planned content drops across web, email, and social.

Automation: signup → reader → subscriber → renewal journeys.

Measurement loop: campaign UTMs, weekly insights, asset iteration.

The Impact

  • Frictionless launch with a smooth reader-to-subscriber path.
  • Higher checkout completion from simplified plans & clearer messaging.
  • Newsletter growth & repeat traffic fueled by onboarding and promos.
  • Operational clarity via live dashboards & reduced firefighting.
  • Scalable foundation for paid acquisition, partnerships, and future issues.

From first impressions to paying subscribers — India’s World launched with the systems, stories, and signals needed to grow.