ExxonMobil
Mobil Miles Loyalty Launch
ExxonMobil needed to launch the Mobil Miles loyalty programme across India. We created explainer videos, motion graphics, and a digital adoption strategy that drove grassroots participation.
The Mobil Miles programme needed rapid adoption across a geographically dispersed audience. Awareness had to be built quickly and the sign-up flow had to be simple enough for first-time users.
We produced a suite of short-form explainer videos and motion graphics localised for the Indian market, paired with a targeted digital distribution strategy that reached fuel station owners, fleet managers, and end consumers.
Programme sign-up velocity exceeded projections. The campaign achieved national grassroots reach across India within the launch window.
What we delivered for ExxonMobil
- Exceeded sign-up velocity projections
- National grassroots reach across India
- Localised video and motion content suite delivered on deadline
What powered these results
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