Magic Billion
Qualified Demand Engine
Magic Billion is a global talent mobility company placing Indian youth in employment opportunities across Europe, the US, Canada, and Australia. Counsellors were overwhelmed with unqualified leads and escalating acquisition costs.
Counsellors were drowning in unqualified leads with a 3-day average first-response time. Cost-per-lead was rising unsustainably and the team had no visibility into which channels were producing pipeline.
We built a multi-channel demand engine combining targeted Meta and Google campaigns with a WhatsApp automation flow that qualified leads in real time. A CRM integration gave counsellors a live view of lead readiness before they picked up the phone.
Lead volume tripled in 90 days. CPL dropped 47%. First response time collapsed from 3 days to instant. The calling team was restructured, reducing headcount by 27% while handling 3x the volume.
What we delivered for Magic Billion
- 3X increase in qualified lead volume within 90 days
- 47% reduction in cost-per-lead
- Response time reduced from 3 days to instant via WhatsApp automation
- 27% reduction in calling team size while handling higher volume
What powered these results
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