Y Equipment Services
Inbound Lead Engine
Y Equipment Services needed to replace referral-dependency with a scalable inbound lead engine. We built a system that accelerated inquiry response time and increased project wins.
Almost all new business came through referrals. There was no digital presence, no SEO strategy, and no system to handle inbound inquiries at pace. Leads that arrived outside business hours were lost.
We built an SEO-led content strategy targeting high-intent equipment rental queries, combined with conversion-optimised landing pages and a WhatsApp automation layer to handle after-hours inquiries instantly.
Lead flow increased 3.2x in the first 90 days. Inquiry response became instant. Project win rate improved as leads arrived better qualified and engaged.
What we delivered for Y Equipment Services
- 3.2x lead flow increase within 90 days
- Instant inquiry response via automation
- Reduced dependence on referrals with scalable inbound system
What powered these results
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