What Happens in the First 90 Days?

The first 90 days move from diagnosis to a working system. Weeks one to three are audit, data and positioning. Weeks four to eight are building and launching — content, campaigns, tracking and automation. Weeks nine to twelve are measurement and correction against real response data, so what continues is what actually worked rather than what was planned.

Weeks 1–3: understand before building

We map how buyers currently find, evaluate and choose you; audit the marketing stack, data and existing content; and interview sales. This stage usually surfaces at least one expensive assumption — most often about which segment is actually buying, or where deals stall.

Weeks 4–8: build and launch

Positioning and messaging get tightened, tracking and attribution get fixed, priority content is produced, and the first campaigns go live. Marketing automation is connected so enquiries reach sales with context rather than as bare form fills.

Weeks 9–12: measure and correct

Enough data exists to see which segments respond, which messages convert, and where the funnel leaks. We cut what is not working and put the budget behind what is. You end the quarter with a system that runs, a reporting view you trust, and a plan built on evidence.